This ad is awesome.
Taking off from its earlier positioning of Tata Safari 4X4, make your own road, this Safari Dicor reclaim your life version is brilliant.
I like the way the ad opens, and moves to its climax soaking in powerful natural images of New Zealand.
If you look back on your life - What would you remember? The corner office ? The corporate powerplays ? The VIP Lounge?
If ever there was an ad that created a compelling reason to buy a product, this one would come pretty close.
Now why does the Sunil Shetty - Ford Endeavour print ad look strikingly similar?
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