Soccer & us

The TRP ratings report this wednesday flashed the incredible climb of the TV channel ESPN's viewership from 3 GRP's in the 15-34, AB, C&S, HSM 1mn+ markets to 50 GRP's and then to 117GRP's over the two weeks of FIFA world cup.
I wondered why.
We dont play soccer, we dont like physical sport, we dont like team games, so why is India watching this world cup?
We have been a spectator sport country. We like to watch ( explains our obsession with TV), we like to talk( explains our poor written history records and oral tradition), we dont like sharing credits (explains why we excel mostly at individual sport- tennis, badminton, chess, archery, wrestling or golf) and we like individual skill over collective force( explains why we like cricket which is reliant more on skill - batting, bowling, wicketkeeping).
I think sport to sport, cricket consumes the least amount of calories. Soccer is pulsating, physical extreme sport. Just like rugby or basketball. In soccer, you cant win without teamwork. You need to have people engaged in intensive co-ordinated ball-play to score.
We like the soap opera feel of cricket, you never know what the next player will bring to the game, we like the wristiness of a shot, the slowness of the game( 5 ridiculous days), we like the fact that it creates heroes who can be worshipped, we like the intense discussions around a sport very few countries play. We also like it because maybe it is still the only game where we manage to win.
Maybe what has changed is that as a nation turns capitalist, you learn the power of collective force. The unifying factor has been the pressing opportunity to create wealth for itself, the impending limited period demographic dividend. Which forces the US to build relationships with us. We also begin to get a first world view of the everything as we migrate from defunct and low-leverage groups like SAARC and NAM to BRIC and maybe, G20 and further to a seat in the UNSC with veto powers. For a country that abstained from voting on most issues due to its NAM policy, we have come a long way.
So, we begin to view first world sports. Then, maybe we will play. Health is a big discussion in any meeting. The increasing number of marathon runners will soon make it the worlds largest marathon.
Soccer is here.
Baseball, Basketball and Rugby will follow.
Individual skill will have yielded to collective force.