A richer, depleted and younger planet will only access a quick , precisely targetted and cost&time-effective medium. The Guardian is already online, having stopped its print edition yesterday. The internet is the largest medium in the Uk already. Music downloads on mobile is 5 times the music industry in india today.Video content being 'searched' will be a bigger market than broadcast. Movie downloads on broadband will be bigger than multiplex collections. Content production will change dramatically to adopt to the net's needs.
So in 15 years, will the internet be the only medium left - offering massive choice , comfort and affordability ?
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